Ben Shneiderman
Fri 24 Jun 2016, 15:00 - 16:00
Informatics Forum (IF-G.07)

If you have a question about this talk, please contact: Bob Fisher (rbf)

A wine and canape reception will follow the lecture in the Atrium and Cafe of the Informatics Forum.


Solving the immense problems of the 21st century will require ambitious research teams that are skilled at producing practical solutions and foundational theories simultaneously – that is the ABC Principle: Applied & Basic Combined. Then these research teams can deliver high-impact outcomes by applying the SED Principle: Blend Science, Engineering and Design Thinking, which encourages use of the methods from all three disciplines. These guiding principles (ABC & SED) are meant to replace Vannevar Bush’s flawed linear model from 1945 that has misled researchers for 70+ years. These new guiding principles will enable students, researchers, business leaders, and government policy makers to accelerate discovery and innovation.


BEN SHNEIDERMAN ( is a Distinguished University Professor in the Department of Computer Science, Founding Director (1983-2000) of the Human-Computer Interaction Laboratory (, and a Member of the UM Institute for Advanced Computer Studies (UMIACS) at the University of Maryland. He is a Fellow of the AAAS, ACM, IEEE, and NAI, and a Member of the National Academy of Engineering, in recognition of his pioneering contributions to human-computer interaction and information visualization. His contributions include the direct manipulation concept, clickable highlighted web-links, touchscreen keyboards, dynamic query sliders for Spotfire, development of treemaps, novel network visualizations for NodeXL, and temporal event sequence analysis for electronic health records.

Ben is the co-author with Catherine Plaisant of Designing the User Interface: Strategies for Effective Human-Computer Interaction (6th ed., 2016) With Stu Card and Jock Mackinlay, he co-authored Readings in Information Visualization: Using Vision to Think (1999). His book Leonardo’s Laptop (MIT Press) won the IEEE book award for Distinguished Literary Contribution. He coauthored, Analyzing Social Media Networks with NodeXL ( (Morgan Kaufmann) with Derek Hansen and Marc Smith. Shneiderman’s latest book is The New ABCs of Research: Achieving Breakthrough Collaborations (Oxford, February 2016).